You wrote an idea and ContentApp matched the footage. Now comes the part you'll do most often: turning that into finished posts and sending them out. You get four posts from one idea — one for each platform — and everything from here happens on a single board.
WHAT COMES BACKFour posts, one idea
For each platform you chose, ContentApp writes a post in that platform's own shape and in your voice: the caption at the length you asked for, a call to action, and the matched image or video sitting alongside it. An Instagram post reads like Instagram; a LinkedIn post reads like LinkedIn. They all land together on your Posts board, ready to look over.
CHOOSE & TWEAKPick your hook, edit the words
Each post comes with a few hook options rather than just one, so you can pick the opener that feels right. And nothing is locked: you can edit any line — the caption, the call to action, a word that isn't quite you. What ContentApp writes is a strong first draft in your voice; the final say is always yours.
APPROVE OR REUSESend it on, or to another platform
When a post is right, you approve it. And if one turns out well, you can duplicate it to another platform — ContentApp reshapes it for the new format, so you're not copying and pasting between apps. One good idea can become several posts without starting over.
SCHEDULEPick a time and line it up
You can schedule an approved post for a date and time, and it takes its place on your calendar so you can see what's going out and when. For platforms that allow it, the post can go out at the time you set; for the rest, your post is prepared and ready for you to publish.
POSTEDMark it done, and into the Vault
Once a post is out, you mark it posted and it moves into your Vault — your record of everything you've published, kept with its idea, its asset and, in time, how it did. Nothing gets lost, and you always have a clear view of what you've put out.
That's the second half, start to finish: one idea becomes four posts, you choose and tweak, approve, schedule and send — all from a single board. Next, a quicker way in: capturing a thought during your day and posting it tomorrow.